Carat lowers APAC growth rate for 2016 to 4.4%
Carat’s latest forecast for 2016 showed positive global outlook led by the continued investment in digital media spending. Growth in the Asia Pacific region by 4.4 per...
Author: Copenhagen INK
STW Group and WPP merge to create WPP AUNZ
STW Communications Group Limited, Australasia’s marketing content and communications group will officially merge with the Australian and New Zealand businesses of WPP plc following STW...
Dentsu Media gets new GM in the Philippines
Dentsu Aegis Network Philippines has officially appointed Jam de Guzman as General Manager for Dentsu media Philippines effective immediately. This is a newly-created role following...
Media Rating Council Proposes Mobile Viewability Definition That Matches Desktop
The marketing industry’s Media Rating Council has proposed long-awaited guidelines for ad viewability on mobile devices, essentially leaving its interim guidance in place but setting...
Week in Review: Malaysia’s Khazanah shows its risk appetite
With its latest investment into Singapore’s Garena, the Malaysian Government’s VC arm Khazanah Nasional is making bets on late stage startups, writes Karamjit Singh. Via...
The lean and simple startup way
VMO founder and CEO Vincent Kok tells Lum Ka Kay how he is applying lessons learnt from working with two different startups. Via DNA
Half of Managers in Marketing and Advertising Sector Said Their CEO Was Putting Them at Risk of a PR Crisis
A massive 50% of managers within the marketing and advertising sector said their CEO was putting their company at risk of a crisis, compared to...
New data reveals impact of Google’s right-hand ad changes
According to Larry Kim, founder and CTO of WordStream, there certainly hasn’t been an “Adpocalypse.” He looked at data for more than 2,000 of his company’s...
Mobile Viewability Standards Are About To Get Real
AdExchanger | The ad industry is still hashing out how to handle the practical implications around desktop viewability, but ready or not, the Media Rating Council...
Mobile Marketing Compliance Violations Now Punishable By Death Via Steven Seagal
According to a government source speaking in confidence with MMW on Friday morning, violations of the Telephone Consumer Protection Act (TCPA) by mobile marketers will...
holoportation: virtual 3D teleportation in real-ti…
holoportation: virtual 3D teleportation in real-time (Microsoft Research) buff.ly/1q8fqUJ
Are Advertisers Getting Smart About Location Intelligence?
AdExchanger | There’s an opportunity around location that extends beyond targeting consumers with ads for mayonnaise or corn flakes when they’re walking down an aisle...
NYMag Publisher Looking For Data And Revenue
AdExchanger | While content recommendation engines used to be a commodity business, that’s no longer the case, said Camilla Cho, executive director of business development...
Location is the Next Evolution of Performance Marketing in a Mobile-First World
Performance marketing is given many definitions; and depending on where you sit within the digital ecosystem, can be viewed upon as a terrifyingly hardcore marketing...
OLO – The First Ever Smartphone 3D Printer. https:…
OLO – The First Ever Smartphone 3D Printer. buff.ly/1VedCob
