Syncing Radio And Out-of-Home: An Actual Thing You Can Do
AdExchanger | It’s possible to sync radio ads and digital billboards to reach drivers with cross-channel messaging – but scale, targeting options and measurement are...
Author: Copenhagen INK
How VICE Navigates The Tricky Web Of Paid And Organic, Cross-Platform Content
AdExchanger | VICE is prioritizing off-platform distribution to reach new, loyal consumers who want more than a casual fling with its content. But although VICE...
Gameloft and mediasmart Partner to Make Gameloft Advertising Solutions’ Inventory Programmatically Available
London – Gameloft Advertising Solutions has partnered with mediasmart Mobile – a company that licenses its leading mobile DSP (Demand Side Platform), helping its clients optimize their mobile...
Lenovo Jumps into VR with Enterprise VR Ready Syst…
Lenovo Jumps into VR with Enterprise VR Ready System Touting Two $5,000 GPUs buff.ly/1UHNEL1
Lenovo and Nexenta Announce Strategic Partnership…
Lenovo and Nexenta Announce Strategic Partnership buff.ly/1qtGRIl
Mobile Has Changed The Way We Watch https://t.co/G…
Mobile Has Changed The Way We Watch buff.ly/1qqq2yd
7 Lessons in Failing Forward From A Google Employe…
7 Lessons in Failing Forward From A Google Employee buff.ly/1S0YU50
Sizmek launches next-gen platform to empower omnic…
Sizmek launches next-gen platform to empower omnichannel marketing buff.ly/23fUdpP
The Panama Papers: 7 things to know https://t.co/G…
The Panama Papers: 7 things to know buff.ly/1S0YGLa
Echelon Indonesia: Disrupted and disruptor, like a horse and carriage
In the middle of the battleground between startups and traditional companies, there is space for collaboration – if both parties can stop looking at each...
Even cows are going digital!
Microsoft Malaysia’s Dr Dzaharudin Mansor looks at what it means to adopt a data culture mindset – what it entails, and the sort of outcomes...
Google brings medical info to search results in In…
Google brings medical info to search results in India buff.ly/1V84LFL
Twitter Gets NFL Thursday Night Games for a Bargai…
Twitter Gets NFL Thursday Night Games for a Bargain Price buff.ly/1q5fvb2
Why any random ad model is not ideal for every publisher
You are a publisher. Agreed, but what type? You may be catering to general interest groups or targeting a niche segment of audiences. Your publication...
LinkedIn’s opens first data centre outside of the US in Singapore
LinkedIn unveiled its first data centre outside of the US, in Singapore. The new data centre, spanning 23,500 square feet in Jurong, is one of...
MMW Podcast 1: Industry Experts Talk Mobile Marketing Compliance and Location Technology
This week, we are kicking off our new Mobile Marketing Watch podcast. For our inaugural presentation, we are treated to a highly informative conversation led...
