Now publishers can sell branded content on Facebook
Celebrities, publishers and other influencers now have a chance to mint some money of their own from Facebook. The social network giant now allows them...
Author: Copenhagen INK
Top 10 programmatic tips from Sociomantic’s Benedict Hayes
Marketers often wonder if the proposition of programmatic playing a role in brand building realistic or ambitious? Benedict Hayes, Managing Director – SE Asia and India,...
Havas HK names Andrew Cawte as head of media operations
Havas Media Group has appointed Andrew Cawte as the Managing Director of the agency’s Hong Kong operations. Mr Cawte joined Havas Media initially as the General Manager...
Digital marketing in Asia: Spotlight on Malaysia
Through investigating a number of South-East Asia countries, we are revealing which might be of interest to marketers globally. Here, we cover Malaysia. But, first...
Advertisers in Australia Embrace People-Based Targ…
Advertisers in Australia Embrace People-Based Targeting lnkd.in/beqdahT
Digital Ad Spending in India to Surpass $1 Billion…
Digital Ad Spending in India to Surpass $1 Billion Next Year lnkd.in/bQkGQWW
The Digiday Video Anywhere Summit continues with insights from Fusion, CNN, Bloomberg
Day two of the Digiday Video Anywhere Summit will be live-streaming from Palm Beach, Florida, Monday — starting at 9:30 a.m. ET. Isaac Lee, CEO of Fusion,...
MVPs of Social Media: Apple Video for Autism Acceptance Tops YouTube for Brand Engagement
An Apple video tied to Autism Acceptance Month proved the most engaging brand clip on YouTube last week, according to our latest Marketer MVP Chart...
Week in Review: Of GMV and e-commerce startups
DNA looks at some of Garena’s numbers and breaks the news of the new MaGIC CEO, to be announced next week, writes Karamjit Singh. Via...
Innovation can be bred: Google creativity head
Innovation and creativity may not come naturally to everyone but that doesn’t mean it cannot be fostered, encouraged and developed, according to the head of...
In Praise Of Complexity
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Behind Al Roker’s New Live-Streaming Network, A ‘Lost Cousin Of TV And Social’
AdExchanger | Live-streamed video is hitting its stride. Both Twitter, which inked a 10-game streaming deal with the NFL, as well as Facebook, which gave...
With Print Dying, YP Canada Spent $35 Million On Mobile Programmatic Tech
AdExchanger | When YP Canada quietly acquired programmatic mobile ad platform JUICE Mobile for $35 million on March 17, its main concern was to assuage...
Exponential Interactive Appoints Ittai Shiu as Vice President Creative Strategy
Former General Manager of Video Promoted to New Leadership Role EMERYVILLE, CA – Exponential Interactive, one of the largest leading global providers of digital advertising solutions reaching...
New Funding, Customer Additions Drive Strong Growth for mPulse Mobile
mPulse mobilemPulse Mobile has found momentum in 2016, enjoying rapid growth fueled by what the young company calls demand for innovative solutions that lower costs...
Facebook bets big on Live with new mobile video di…
Facebook bets big on Live with new mobile video discovery tab buff.ly/1S6wQx8
