New Research Finds That the Average Mobile Ad Take…
New Research Finds That the Average Mobile Ad Takes 5 Seconds to Load buff.ly/1qPu43s
Author: Copenhagen INK
New Study Shows Millennials Prefer Short Mobile Vi…
New Study Shows Millennials Prefer Short Mobile Videos, While Older Crowds Like Long-form buff.ly/1qPtnqY
How Kylie Jenner Built a Sprawling Audience—and a…
How Kylie Jenner Built a Sprawling Audience—and a Booming Brand—at Age 18 buff.ly/23sTeWG
Programmatic small in Southeast Asia a myth https:…
Programmatic small in Southeast Asia a myth buff.ly/1SxTJDE
Businesses need a digital strategy, not a platform one: Microsoft’s Rajdeep Chatterjee
Rajdeep Chatterjee, Head of Digital for Microsoft Mobile Devices Group India, feels that marketing automation and data centric consumer management will be prevalent amongst marketers. In...
Ad blocking costed publishers USD 22 bn in 2015: Study
With the technology advancing, ads are now everywhere in new and different forms. But are these ads effective and do people like them? About 80...
Everything announced at Facebook’s F8 conference -…
Everything announced at Facebook’s F8 conference – Day 1 buff.ly/1UZW9Bu
Adform opens new office in SG under Rohit Kumar’s leadership
Adform, the open full stack ad-tech platform servicing media agencies, trading desks, brands and publishers globally, has opened an office in Singapore to service clients throughout the...
Parkinson’s NSW releases emotive ‘The Lucky Ones’ campaign
A confronting and compelling film created by J Walter Thompson Sydney for Parkinson’s NSW takes centre stage in a campaign to raise awareness of Parkinson’s...
Bots Could Give Facebook a Bigger Slice of the App Economy
Mark Zuckerberg has said that Facebook thinks a new product is ready to become a real business only once it has 1 billion users. The...
Exclusive First Look: Manage Taps Former Twitter Executive as CEO
MMW learned Tuesday that Manage, a provider of mobile in-app advertising solutions for advertisers and publishers, is appointing mobile ad veteran Mike Ng to the...
Not Investing in Mobile Deprives You of a Major Source of Advertising Effectiveness
Ahead of his participation in a panel discussion on making data the key to programmatic success at ATS Paris tomorrow, ExchangeWire hears from Benoît Cochet (pictured...
Is It the End of the ‘Anonymous’ Internet?
With ATS Paris just one day away, ExchangeWire speaks with Dave Hendricks (pictured below), managing director UK, LiveIntent, who will be participating in a panel...
Zucked Up: Facebook’s Live Video Rollout Marred By…
Zucked Up: Facebook’s Live Video Rollout Marred By Mishap buff.ly/1qDh1l7
The Worst Thing That Could Happen to Facebook Is A…
The Worst Thing That Could Happen to Facebook Is Already Happening buff.ly/1Yp2iFj
Here is the inevitable flying selfie stick https:/…
Here is the inevitable flying selfie stick buff.ly/1XpXsaD
