Twitter launches First View in APAC
Twitter introduced First View in Asia Pacific which helps marketers achieve significant audience reach with exclusive ownership of Twitter’s ‘most valuable advertising real estate’ for a 24-hour period....
Author: Copenhagen INK
Netflix hires VP – Business Development for APAC
Anthony Zameczkowski has joined Netflix as Vice President, Business Development for Asia-Pacific. A senior executive with more than 17 years’ experience in the media and...
Become data-driven or become extinct, companies told
With the amount of data the world is generating every day, companies need to inculcate the data-driven culture or perish, industry experts and players argued....
After blocking Netflix, Indonesia’s Telkom in pact with iflix
Telkom has now entered into a partnership to roll out the iflix service in Indonesia, taking the battle to Netflix and Hooq. Via DNA
In New York, retailers go subterranean to tap commuting masses
For New York commuters trying to get out of the subway as quickly as possible, life is about to get a little more challenging: Underneath...
Digital Element Introduces NetAcuity Pulse Plus, the First IP-Based ZIP+4 Location Targeting Solution
New Offering Layers on to Mobile-Device-Derived Data to Provide Marketers with More Granularity ATLANTA – Continuing to address mobile marketers’ growing needs for more accurate...
Netflix prices are going up. Here’s when you’ll ha…
Netflix prices are going up. Here’s when you’ll have to pay more buff.ly/1NApV88
Going Native: Mobile Advertising Genius or False Economy?
Native is often touted as the solution to combatting ad blocking, particularly in the mobile space; but does it really work? ExchangeWire speaks with Rakhee...
YouTube introduces live 360 video, the gateway dru…
YouTube introduces live 360 video, the gateway drug to virtual reality buff.ly/1WdrXlp
Canada Goose Wants Shoppers to Know It’s More Than Just Parkas
The brand plans to market the film, which links together a series of Mr. Zahab’s photographs, through social media channels. The new effort is the...
Search ads found to lift in-store sales: report
As reported by AdAge, consumers who saw ads for Greek yogurt brand Chobani when searching for yogurt-related terms spent 9% more on Chobani than consumers...
Yahoo earnings – Yahoo’s Mayer: We know what the ‘…
Yahoo earnings – Yahoo’s Mayer: We know what the ‘top priority’ is buff.ly/1NAoq9M
Yahoo Earnings: Just Above Estimates
Yesterday (19 April) Yahoo! Inc. (NASDAQ: YHOO) announced earnings and revenue just above analyst estimates. Yahoo’s struggle continues; there are concerns in all corners of the...
Showing how YouTube ads drive sales for CPG brands…
Showing how YouTube ads drive sales for CPG brands with Oracle Data Cloud buff.ly/1SjwrlL
Lytro’s 755 megapixel Cinema light field camera is…
Lytro’s 755 megapixel Cinema light field camera is going to kill the green screen buff.ly/1pdZEGp
