DoubleClick Dynamic Ad Insertion – Addressable TV…
DoubleClick Dynamic Ad Insertion – Addressable TV ads buff.ly/1SGOncc
Author: Copenhagen INK
Move Over, WhatsApp, I’m Ditching You Because Tele…
Move Over, WhatsApp, I’m Ditching You Because Telegram Is The One For Me buff.ly/1MV4DHv
YouTube’s Quest for TV Advertising Dollars https:/…
YouTube’s Quest for TV Advertising Dollars buff.ly/1VyLVYZ
Facebook May Have Peaked as a Social Network. But…
Facebook May Have Peaked as a Social Network. But It’s Reinventing Itself as Something Bigger. buff.ly/1MUxdJc
New partnerships, features for TV broadcasters in…
New partnerships, features for TV broadcasters in DoubleClick lnkd.in/fUYtirw
How Google Trends Predicted Donald Trump’s Rise, a…
How Google Trends Predicted Donald Trump’s Rise, and What It Means For Polling buff.ly/1QxRHCb
Programmatic continues to drive mobile CPMs: Report
Advertisers are increasingly targeting Android users, as Android CPMs increased 147 per cent, year-over-year. While Apple iOS app inventory prices are still higher on an...
TBWA\Asia Pacific partners with FB to boost mobile capabilities
TBWA\Asia Pacific deepened its relationship with Facebook with the rollout of an initiative that will see the network leverage training, creative and measurement partnerships across...
Shopmatic expands Asia footprint with new SG office
Shopmatic, a homegrown e-commerce SaaS (Software as a Service) company, has launched its business operation in Singapore designed to help local entrepreneurs go digital, particularly SMEs...
Taguchi & Accor Australia launch national marketing-automation rollout
Taguchi Marketing Pty Ltd and Accor Hotels Australia launched a national marketing-automation rollout across participating hotels in the Accor Hotels Australian network. The project will provide...
How Vox Media’s New Gadget Blog Circuit Breaker Will Earn Revenue
On Monday, Vox Media tech and culture site The Verge announced the introduction of a gadget blog called Circuit Breaker, which the company said will...
Videa Boosts Programmatic TV Scale with Sell- and Buy-Side Partners
Inks New Deals with: Television Station Groups Raycom and the E.W. Scripps Company, DSPs TubeMogul, The Trade Desk and VideoAmp and Media Tech Company 4C...
Report: Google to launch in-house startup incubato…
Report: Google to launch in-house startup incubator buff.ly/26n5neS
Google believes its superior AI will be the key to…
Google believes its superior AI will be the key to its future buff.ly/24edxUV
The Google I/O 2016 schedule is packed with virtua…
The Google I/O 2016 schedule is packed with virtual reality talks buff.ly/1Sm7MAj
Cross-market TV Measurement Close to Impossible: Q&A with Kevin O’Reilly, CTO, TVSquared
Following our recent Now & Next piece, which delved into the evolution of the TV industry and the impact of new technology, ExchangeWire spoke to...
