Advances in Cross-Screen Data Connections Drive New Targeting Strategies
New York – Videology – a leading software provider for converged TV and video advertising – today released findings that show continued interest in leveraging TV data...
Author: Copenhagen INK
StreamGuys Expands Podcast Publishing, Monetization and Statistical Toolset for SGrecast Software
New podcast editing features in SaaS-based platform streamline publishing workflows and enable deeper integration with targeted advertising ecosystem BAYSIDE, CALIFORNIA — StreamGuys will simplify podcast...
Experian Launches New Audience Management Platform
Experian has just unveiled a new audience-management platform that will ostensibly “change the way the advertising industry buys and measures media.” According to a statement...
Header Bidding: Not Just For Publishers’ Benefit
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Should Gender Equality in Ad Tech Be a Discussion Topic at ATS London?
Over the last few weeks, the ExchangeWire team have been drawing up the agenda for this year’s ATS London. One of the topics up for...
Five Things Marketers Should Note From Facebook’s…
Five Things Marketers Should Note From Facebook’s First-Quarter Earnings buff.ly/1N4mzzp
Shrek has a new home: Comcast, NBC acquire DreamWo…
Shrek has a new home: Comcast, NBC acquire DreamWorks Animation buff.ly/1NYmDLS
Genius new Google Calendar feature chooses the ide…
Genius new Google Calendar feature chooses the ideal time for your meetings buff.ly/1SwXUnz
Strong Performances by Facebook and WPP; ISBA Criticises UK Agencies
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Strong quarters for Facebook and WPP; ISBA...
15 startling digital marketing statistics from this week
Organic social visitors have 4% higher AOV than average at MADE.COM Hannah Pilpel, social project manager at MADE.COM, gave us an interview this week. She let...
Google Hires Rick Osterloh As SVP for New Unified…
Google Hires Rick Osterloh As SVP for New Unified Hardware Division buff.ly/1NYm3Ot
Nintendo confirms new NX console for March 2017 re…
Nintendo confirms new NX console for March 2017 release buff.ly/1rk75O1
Google’s Mode watchbands make swapping easier for…
Google’s Mode watchbands make swapping easier for Android Wear buff.ly/1SRt7ne
Where’s A Publisher’s Place In Our ‘Content Everywhere’ World?
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz,...
Comic: The Mobile Canopy
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
WPP’s GroupM Wins Big; Brian O’Kelley Says "Programmatic Is Dead"
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Media Biz Booming For WPP WPP’s GroupM media arm won $854 million...
