After The ANA Storm, Agency Trading Desks Invite Scrutiny
AdExchanger | While it’s still too early to assess the repercussions of the Association of National Advertisers’ (ANA) media transparency report issued Tuesday, industry analysts...
Author: Copenhagen INK
Smaato Changes Ownership; German Publishers Pool Their Data
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Spearhead acquires Smaato; German publishers pool data;...
Is viewability valuable? Exponential takes a closer look
Courtesy technology advancements, viewability has not only become a popular discussion topic in the industry – it’s also now a (relatively) measurable currency. But is...
Frucor retains OMD as media AOR in Australia
Frucor Beverages has retained OMD as its media agency. The news comes following a six-month competitive pitch. Frucor Beverages is a foundation client from OMD’s...
Software testing is big business in Malaysia, says IDC
Leveraging on policy tools to support the creation of a strong pool of homegrown software testing companies is but one of a number of initiatives...
New MaGIC CEO rolls up his sleeves, ready to launch new stuff
Newly-minted MaGIC CEO Ashran Ghazi shares his thoughts on the ecosystem and the latest project he’s working on: Creativity and Innovation Labs which will be...
Elasticiti Announces New Analytics Solutions for Media Companies
Solutions are designed to help data-driven departments answer their most pressing business questions and accelerate their analytics roadmaps by providing technical skills on an as-needed basis...
The battle for the post-digital world https://t.co…
The battle for the post-digital world buff.ly/1WFai7T
Lenovo’s Project Tango device leaks hours before T…
Lenovo’s Project Tango device leaks hours before Tech World 2016 official unveiling http://buff.lyhttp://buff.ly/1U7H3XR
For Regulated Brands, Content Marketing Can Be A Calculated Risk
AdExchanger | Creating real-time content is a challenge for any brand – but for brands operating in highly regulated industries, it’s a potential compliance risk. There...
FOX’s True[X] Brings Engagement-Based Video Ads To Messaging App Kik
AdExchanger | As more brands and publishers seek to reach millennial audiences, FOX’s video ad platform True[X] is eyeing tech like chat bots and messaging...
Publishers Clearing House Rises Up With Deterministic Data
AdExchanger | When people sign up for sweepstakes, they leave the right address. Publishers Clearing House’s (PCH) Liquid division was acquired in 2012 and uses...
The Real Reason Vista Bought Marketo
Last week (31 May) Vista Equity Partners added Marketo, Inc. (NASDAQ: MKTO), to their stable of marketing automation, CRM, eCommerce and advertising software technology. In this...
We completely f**ked up in our first 8yrs: Catcha’s Patrick Grove
It took Catcha eight years of stumbles before it finally found success said cofounder Patrick Grove, who also listed the 5Ps of building a disruptive...
Fuelled by e-commerce, Indonesia and Malaysia in top 5 of retail index
Thanks to the e-commerce boom, among other factors, Indonesia and Malaysia have made it into the top five of the 2016 Global Retail Development Index...
The Elusive Art of Gaming Monetisation
Gaming monetisation is considered by some as a dirty practice; but, with the gaming category accounting for the highest share (23%) of the billions of...
