Ahead of the weekend, MMW connected with Taylor Odgers, the Marketing Manager at Pretio Interactive, a performance-based mobile ad network that helps brands acquire leads...
AdExchanger | The National Collegiate Athletic Association (NCAA) has no trouble getting people interested in March Madness, when the fans are rabid. It’s the rest...
Ex-Lehman Trader Seeks Fix to Capitalism in Crowdfunded Airline – Bloomberg buff.ly/29sxLVB
‘Selfie elbow’ is the latest in a long line of tech-related injuries buff.ly/29mAj5e
Snapchat Just Revealed a New Feature Called ‘Memories’ That Saves Snaps buff.ly/29myjdB
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Equinix takes another step towards completion of Telecity acquisition; Mobile...
See the Cider Ad That’s Been Watched 27 Million Times on Facebook in 20 Hours buff.ly/29uT0aZ
Twitter is testing its new live sports setup at Wimbledon buff.ly/29uTgXh
Google’s Now on Tap gets even smarter buff.ly/29rWdX5
A South Korean Copy of Snapchat Takes Off in Asia buff.ly/29qLTCz
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran,...
Online video is changing the way companies in Asia Pacific interact with customers and drive business results. 2015 has seen the emergence of exciting new...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: ATS SG:...
From Marriott’s Travel Brilliantly and Four Seasons Magazine to AirBnB’s City Guides and Virgin America’s Flyer Feed, leading travel brands are turning to content marketing...
AdExchanger | For many in the native space, the always-on-the-horizon prospect of the Promised Land has been a hard sell to other digital stakeholders. And...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 08/07/2016
In a move that is intuitive yet innovative, Cricket Wireless achieved internet fame by making use of a trend that’s already taken strong hold of...
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