The 10 Most Watched Ads on YouTube in June https:/…
The 10 Most Watched Ads on YouTube in June buff.ly/29U3boM
Author: Copenhagen INK
UK Ad Viewability Lowest in 18 Months; Shine Hires James Collier; Time Inc Buys Collective
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad viewability hits its lowest level...
Google’s diverse emoji for women at work approved…
Google’s diverse emoji for women at work approved by Unicode Consortium buff.ly/29UuT7T
Google under fire again from Europe’s antitrust re…
Google under fire again from Europe’s antitrust regulator over AdSense, comparison shopping buff.ly/29C9fzA
Google expansion of Local Inventory Ad product sea…
Google expansion of Local Inventory Ad product search now live in Maps and Knowledge Panels buff.ly/29SFb6z
Line starts trading on NYSE at $42, up 33% from IP…
Line starts trading on NYSE at $42, up 33% from IPO price buff.ly/29AxZZQ
Digerati50: Making and losing a billion, at 37
DNA continues its weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. This week, we look...
Mediatrac wants to create a big data wave in Indonesia
Jakarta-based BDA company Mediatrac wants to bring the big data wave to Indonesia with its inhouse technology – but in the proper manner, say senior...
Omnicom Q2: Fraud Slows Digital Growth, Fallout From ANA Report Looms
AdExchanger | Advertisers’ concerns around viewability and fraud are slowing down spend on digital advertising, said Daryl Simm, chairman and CEO of Omnicom Media Group...
Google’s Programmatic Video Biz Is Growing Like A Weed
AdExchanger | Google’s programmatic video revenues are growing fast, thanks in part to its decision to turn on exchange-based monetization of YouTube’s TrueView ad formats....
Apparel Brand Monton Taps A Chatbot In Facebook Messenger
AdExchanger | Designer fashion retailer Monton is trying on messenger bots for size. On Thursday, the brand, which targets the trendy millennial aged 25 to...
Deutsche Bahn Chooses Adform DMP to Exclusively Ma…
Deutsche Bahn Chooses Adform DMP to Exclusively Manage All Data buff.ly/29KJQqM
33Across Launches New Publisher Dashboard
Unified dashboard uncovers new monetization opportunities, provides greater insight into traffic and streamlines reporting NEW YORK – 33Across, a global publisher monetization platform, announced a...
YouTube has paid $2 billion to rights holders thro…
YouTube has paid $2 billion to rights holders through Content ID buff.ly/29RaPmP
Google aqui-hires deep search engine Kifi to enhan…
Google aqui-hires deep search engine Kifi to enhance its Spaces group chat app buff.ly/29FLERn
Marketing Clouds’ Data Models Make Them Slow: Q&A with Manuel Hinz, CEO, CrossEngage
Marketing clouds versus best-of-breed solutions – it’s a battle that rages on and there are certainly merits to both. ExchangeWire speak with Manuel Hinz (pictured...
