AOL’s Tim Armstrong on What Yahoo-Verizon Deal Means for Ad World
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Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 26/07/2016
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AdExchanger | It’s easy to forget, but Yahoo was once the largest and most promising digital media company – its stock a bellwether for the internet sector as...
AdExchanger | WPP’s GroupM upended the industry’s mutual viewability standard back in 2014, when it promised to buy only 100% in-view ads for clients. Now...
Google Looks to Amp Up Mobile Ads buff.ly/2a4QCKI
Salesforce acquires data center analytics startup Coolan buff.ly/29UhAmN
Microsoft’s Xbox One S will launch on August 2nd buff.ly/2aaVOKF
AdExchanger | It’s been a bumpy road for Fiksu – from app marketplace rock star to ad tech cautionary tale – but now comes the next chapter....
Verizon is close to buying Yahoo for $5 billion as a ‘safe bet’ buff.ly/2a7KGxr
This week in the Latin American Roundup: French company Gamned opens a local office in Sao Paulo, Brazil, led by Olivier Goulon, co-founder; Chilean Mobile...
Microsoft’s earnings report shows it is becoming a serious force in the cloud buff.ly/2a4OgLK
The holy trinity for millennials is trust, relationships and technology, according to the author of the Millennials, Mobiles and Money: The Forces Reinventing Financial Services...
Early cancer detection saves lives and one Malaysian company – Mobecomm Technologies – is providing the technology to do just that. Via DNA
Facebook to Pay Internet Stars for Live Video buff.ly/2abXMuT
Amazon patent proposes drone perches atop streetlights and other protruding infrastructure buff.ly/29UgDuJ
Results International publish their AdTech and MarTech Barmometer every quarter. Q2 2016’s report reveals unprecedented M&A deal values greater than USD$500m (£381m). Furthermore, public market performance across...
Android avoids ‘bullet in the head’ as Cyanogen lays off staffers buff.ly/2ajwyRt
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