Author: Copenhagen INK

Digital marketing / Digital Marketing News / Interactive marketing / News

05/08/2016

Target Again Selling Amazon’s Tablets, E-Readers After Four-Year Rift

Target has resumed selling Amazon.com’s tablets and e-readers on its website and plans to bring them back to its stores, marking a detente between one...

APAC / Asia / Digital marketing news Asia (APAC)

05/08/2016

iClick Interactive inks ad partnership deal with SPH

iClick Interactive Asia inks ad partnership deal with Singapore Press Holdings Limited, to become its in-feed video ad serving partner across its wide-reaching range of...

APAC / Asia / Digital marketing news Asia (APAC)

05/08/2016

The seven reasons for Alibaba’s success

Alibaba’s success can be found in three core factors and four subsidiary factors, write Prof Xavier Pavie & Yixuan Luo. Via DNA

APAC / Asia / Mobile / Mobile Asia / Mobile Marketing News

04/08/2016

New from HI-FI: ‘Tagcasting’ Helps Publishers, Businesses, and Individuals to Prosper with LIVE Video

HI-FI, billed as “The Mobile Lifestyle Network,” has just introduced LIVE broadcasting on its mobile media platform. “Called Tagcasting, the new LIVE video capability empowers...

Data Driven Advertising / DMP / DSP / RTB

04/08/2016

Rio 2016: Digital Investments Increase in Brazil, But Are Below Expectations

More than in the World Cup, during the Olympics all eyes will be focused on Brazil: more than 5.6 billion people around the world will...

Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News

04/08/2016

The future of programmatic: top marketers give their verdict

The landscape New tech is ramping up efficiency for marketers in all areas, not least the advertising space. Programmatic display advertising allows brands to target...

Data Driven Advertising / DMP / DSP / RTB

04/08/2016

UK Ad Spend to Continue Rising; Tech-Savvy Users at Highest Risk of ID Fraud

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...

Data Driven Advertising / DMP / DSP / RTB

04/08/2016

K2 Intelligence Creates A Dedicated Practice To Investigate Agency Transparency

AdExchanger | K2 Intelligence spent eight months investigating questionable agency business practices for the Association of National Advertisers (ANA), culminating in a critical, groundbreaking report....

Data Driven Advertising / DMP / DSP / RTB

04/08/2016

Criteo Reports Strong Q2 Revenue As CEO Addresses Header Bidding, SteelHouse Suit

AdExchanger | French performance marketing company Criteo came out swinging yet again in its quarterly showing on Wednesday despite a 7% dip in its share...

Data Driven Advertising / DMP / DSP / RTB

04/08/2016

Taptica and Adways Korea Sign Partnership Agreement to Promote Global Mobile Marketing Campaigns

Taptica (AIM: TAP), a global end-to-end mobile advertising platform for advertising agencies and brands, announces that it has entered into a partnership with Adways Korea (“Adways”), a leader...

Data Driven Advertising / DMP / DSP / RTB

04/08/2016

Imgur’s Quest To Create Upvoted Ads

AdExchanger | For most of Imgur’s history, the bootstrapped company sold ads programmatically. And with 150 million unique visitors and 6 billion page views globally,...