Oracle Marketing Cloud’s New Chief Emphasizes Integration, ROI
AdExchanger | Six weeks ago, Laura Ipsen – a former Microsoft and Cisco exec – succeeded Kevin Akeroyd as SVP and GM of Oracle Marketing...
Author: Copenhagen INK
Pandora Changes Its Tune: Music Platform Makes Some Major Changes
Pandora is definitely facing the music. The innovative and creative music platform has decided it will give its advertising clients new options — like letting...
AdBlock Plus Launches SSP; New Targeting Options for Snapchat
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AdBlock Plus goes SSP; Snapchat introduces new...
Google and P&G in Coalition to Police Ad Stand…
Google and P&G in Coalition to Police Ad Standards Across the Web buff.ly/2cSuOhV
Why Facebook embraced the ad network model https:/…
Why Facebook embraced the ad network model buff.ly/2crd9xf
Where Will Facebook’s Ad Reinsertion Move Leave GroupM?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Google delivers new app and video ad innovations f…
Google delivers new app and video ad innovations for the mobile-first world buff.ly/2cN4F8m
Can you run a data center without waste? We are no…
Can you run a data center without waste? We are now in Singapore and Taiwan buff.ly/2cJFNNc
“Skip the Sevens” – MotoMods™ A brand new way to M…
“Skip the Sevens” – MotoMods™ A brand new way to Moto buff.ly/2cZ793R
Technology, creatives & the new cool
I’ll be very frank with you – I’m not very good with words. I have always hated books with too many letters. And when writing...
Power to the shopper
If it’s harder than catching an Uber, then your service or product has room for improvement. Consumers are demanding seamless and personalised shopping experience through...
Jack Dorsey On Twitter TV Apps, And Its Monetization Difficulties
AdExchanger | Twitter underscored its seriousness about live TV on Wednesday with the debut of an app for the Amazon Fire, Apple TV and Xbox...
Why Vox Cares About Making Ads On Its Sites Perform Better
AdExchanger | Let’s be honest: A/B testing is boring, but what about A/B testing on steroids? Vox is juicing up its testing with “creative intelligence”...
Data Possession – Not Just Ownership – Is Key To Improving Advertisers’ Results
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Facebook, Twitter Join Network to Tackle Fake News…
Facebook, Twitter Join Network to Tackle Fake News buff.ly/2coGPLu
