Google now lets you convert between RGB and Hex va…
Google now lets you convert between RGB and Hex values buff.ly/2dY1l5H
Author: Copenhagen INK
Online ads need to be viewable for 14 secs to be seen: Report
An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to a new study...
Lemon Square gets a cookie talking to target Filipinos, goes viral
In a bid to stand out in a sea of cookie brands in the Philippines, Lemon Square decided to maximise the digital space to launch its...
mcgarrybowen enters Indian market with Happy Creative Services acquisition
Dentsu Aegis Network has signed a definitive agreement to acquire creative marketing agency, Happy Creative Services (‘Happy’) in India, which will join the global mcgarrybowen...
Rubicon Project strengthens global leadership team
Rubicon Project has named Tom Kershaw to its global leadership team where he will serve as Chief Product & Engineering Officer, effective immediately. Mr Kershaw...
Snapchat Dips Its Toes In Programmatic, But Advertisers Want To See More
AdExchanger | On Thursday – amid strengthening rumors of an IPO – Snapchat finally released its anticipated ads API to enable better automation, targeting and...
FCC Privacy Plan Could Hamper Verizon’s Data Integration With AOL and Yahoo
Privacy rules proposed by the Federal Communications Commission could prevent Verizon from fully exploiting the data assets it obtained by acquiring AOL in May 2015,...
iPerceptions Buys Ad Tech Outfit Datacratic In Bid To Activate Survey Data
AdExchanger | Coming during a week of intense ad tech M&A, you could be forgiven for overlooking iPerceptions’ acquisition of ad tech provider Datacratic for...
Salesforce Preaches The Power Of The Krux
AdExchanger | The Marketing Cloud keynote address at Dreamforce included a phrase never before uttered publicly by a Salesforce exec: “You can’t be a marketing...
IDG TechNetwork Named Most Innovative Publisher by The Drum
World’s Largest Tech Media Company Recognized for Market-Leading Digital Advertising Solutions NEW YORK – IDG TechNetwork was named Most Innovative Publisher at The Drum’s Digital...
Best of the week: BuzzFeed’s e-commerce dreams, publisher bot nightmares
Summer is behind us, school is in session and already the Halloween decorations are going up. Does pumpkin have a brand problem? Maybe we’ll address...
What would a Twitter acquisition mean for marketers?
If a deal does finally materialize, Twitter’s future could be very different than the one it currently faces as an independent entity. Here are some...
Jelli’s SpotPlan® Platform Brings New Money to Radio
Jelli announces milestones for its self-service buying platform SpotPlan® at the annual NAB Radio Show as it launches into general release SAN MATEO, CA. –...
SoupTube – Cool Campell’s contextual YouTube Bumpe…
SoupTube – Cool Campell’s contextual YouTube Bumper ad campaign from AU buff.ly/2cW6BLj
Introducing Spectacles by Snap inc. https://t.co/b…
Introducing Spectacles by Snap inc. buff.ly/2dj0zQN
Salesforce Acquires Krux; Criteo Buys HookLogic
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Acquisition news with Salesforce to buy Krux and Criteo...
