Chrome 55 will use 50% less RAM thanks to a new Ja…
Chrome 55 will use 50% less RAM thanks to a new JavaScript engine buff.ly/2e6UaNT
Author: Copenhagen INK
Reality check: Attribution hardships are no excuse to avoid mobile
Written by Andy Pocock, svp of strategic business development. Here’s a simple credo for successful media planners: Follow the eyeballs. Yet as those eyeballs shift...
The UPS Store Launches YouTube Miniseries ‘The Ele…
The UPS Store Launches YouTube Miniseries ‘The Elevator Pitch’ With Marcus Lemonis buff.ly/2d8wtDU
Getting the best out of B2B technology content marketing
From GE’s Txchnologist, Adobe’s 99U, Intel’s IQ, Unbounce’s Page Fights with their focus on video content, to Australia’s MYOB End of Financial Year hub, leading...
Hahn SuperDry tells Australians to ‘Never Settle’
Hahn SuperDry has unveiled its latest campaign, ‘Never Settle’ via Ogilvy Sydney, which urges consumers to get out of their comfort zone as that might...
FTC Shuts Down Pop-up Ad Scammers
The Federal Trade Commission just shut down the operators of a multinational tech support company that tricked people with alarming pop-up ads. The agency announced...
Latest Forrester Wave Marries Marketing Mix Modeling And Multitouch Attribution
AdExchanger | Like the measurement industry it tracks, Forrester’s Cross-Channel Attribution Wave has evolved. Now dubbed the Marketing Measurement and Optimization Solutions Wave, Forrester noted...
Four implications of Snapchat’s update to its Stories page
Users that have updated the app recently will find that: The Discover channels have been demoted to the bottom of the feed. Snaps no longer...
LiveRamp Looks To Evolve From Onboarder To Omnichannel Identity Matchmaker
AdExchanger | People-based marketing is the natural evolution of data onboarding, according to LiveRamp, the data onboarder owned by Acxiom. On Wednesday, LiveRamp launched IdentityLink, which...
Two Indie Agencies Part Ways With The 4As
AdExchanger | Aside from some fiery rhetoric in the immediate aftermath of the Association of National Advertisers’ (ANA) transparency report, the overall response of agencies...
Moto Z, Moto Z Play And Moto Mods: Australian Pric…
Moto Z, Moto Z Play And Moto Mods: Australian Price And Release Date buff.ly/2d6Qf2k
Google is running home page ads pushing people to…
Google is running home page ads pushing people to get registered to vote buff.ly/2dP3bsg
It’s not just you — the Google Play Store really d…
It’s not just you — the Google Play Store really does look different right now buff.ly/2edA8kq
As Facebook turns fickle, publishers focus again o…
As Facebook turns fickle, publishers focus again on search buff.ly/2dKdwZK
The 8 biggest stories from Oculus Connect 3 https:…
The 8 biggest stories from Oculus Connect 3 buff.ly/2d9a70a
