Neustar Marketing Revenue Up, But Below Expectations Due To MarketShare ‘Shortfalls’
AdExchanger | Although Neustar’s marketing services division saw 54% Q3 revenue growth YoY to $63.3 million, CEO Lisa Hook noted Thursday that new client wins...
Author: Copenhagen INK
Global Media Brands Make Strategic Investment in Social Video Creation Platform Wochit
$13M funding from ProSieben, SPH, Carlo de Benedetti and existing investors reinforce value of video to publishers worldwide London: Social video creation platform Wochit announced receipt...
Burger King location dresses up as McDonald’s for…
Burger King location dresses up as McDonald’s for Halloween buff.ly/2fmxskq
Copenhagen turns their frustrations with Trump int…
Copenhagen turns their frustrations with Trump into a genius bus ad buff.ly/2dOrcBI
In Standard A/B Testing, Winner Takes All Optimization Can Be a Dangerous Practice
The following is an exclusive guest contributed post to MMW from Carl Theobald, CEO of FollowAnalytics. With the U.S. presidential election just around the corner,...
AT&T Buys Time Warner; Criteo Launch Predictive Search
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AT&T acquire Time Warner; Predictive search by...
Everything Apple (AAPL) announced at its big MacBo…
Everything Apple (AAPL) announced at its big MacBook Pro event today buff.ly/2fkGP40
Alphabet’s Earnings Beat Analyst Forecasts
Alphabet Inc. (NASDAQ: GOOG, GOOGL) yesterday (27 October), announced financial results for the quarter ended 30 September, 2016. Google remains the company’s strongest business, while...
Microsoft’s new desktop costs $3,000 and will be h…
Microsoft’s new desktop costs $3,000 and will be here by Christmas buff.ly/2fc3ujV
Discrepancies: The Stuff Of Nightmares For Ad Ops
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Sudha Reddy,...
Google, Visa and Mastercard want to get rid of pas…
Google, Visa and Mastercard want to get rid of passwords buff.ly/2eVrxjf
Comic: Spooky
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
AT&T-Time Warner Merger Motivations Explored; Facebook Sets Its Sights On TV Budgets
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Addressing The Merger Is the pending AT&T-Time Warner merger an addressable TV play? The...
Google buys crazy eye-tracking VR tech https://t.c…
Google buys crazy eye-tracking VR tech buff.ly/2dQsebk
Twitter to Cut 9% of Workforce as Revenue Growth S…
Twitter to Cut 9% of Workforce as Revenue Growth Slows buff.ly/2ezWI5l
Mobile to account for 75% of internet use in 2017: Zenith report
With the rise of smartphone usage and their affordability with cheaper models, mobile devices will account for 75 per cent of global internet use in...
