Sapient’s Prashant Mehta on how data can help in cutting costs
With evolving and accessible technologies, the benefit of data has now been leveraged by almost all retailers, therefore the competition now lies in the visualisation...
Author: Copenhagen INK
Adobe unveils AI-powered Sensei & Project Felix for Creative Cloud
At its creativity conference, MAX 2016, Adobe showcased the next-generation Creative Cloud innovations, including a new breed of applications in experience design, photography and 3D...
Twitter restructures regional leadership team after recent resignations
After the recent resignation of Parminder (Parry) Singh and Rishi Jaitly from senior leadership roles at Twitter, the company has restructured its APAC leadership team....
Publisher Monetization Research Group Establishes Japan Publisher Alliance on Digital to Launch Private Marketplaces Powered by PubMatic
Premium Japanese publishers will offer PMP inventory to advertisers through PubMatic’s revenue management platform, SEVEN TOKYO – PubMatic, the automation solutions company for an open...
UPDATED: Twitter restructures regional leadership team as Parry quits
After the resignation of Rishi Jaitly, VP, Asia Pacific & Middle East North Africa, Parminder Singh (‘Parry’) has stepped down from his role as Managing...
Change is Necessary in Our Marketplace: Q&A with Tom Kershaw, Rubicon Project
Former director of product management for Google ads and commerce Tom Kershaw (pictured below), has recently been appointed chief product and engineering officer at Rubicon...
Discrepancies in Facebook Tracking; Digital Habits of US Voters
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Inside Magic Leap, The Secretive $4.5 Billion Star…
Inside Magic Leap, The Secretive $4.5 Billion Startup Changing Computing Forever buff.ly/2fgmN8e
Ad of the Day: This Powerful Campaign Has Answers…
Ad of the Day: This Powerful Campaign Has Answers for Parents Googling ‘Down Syndrome’ buff.ly/2f2y2k6
Here Is What Google Found In Secret Video Ad Exper…
Here Is What Google Found In Secret Video Ad Experiments buff.ly/2fghvK9
Facebook stops insurer from setting rates based on…
Facebook stops insurer from setting rates based on profiles buff.ly/2fFZcAM
Google creates its own antitrust woes with poor co…
Google creates its own antitrust woes with poor communication over search listings buff.ly/2fggYrw
Warner Bros partners with Google & others to p…
Warner Bros partners with Google & others to promote “Fantastic Beasts” with mobile spells, VR & more buff.ly/2eWqFgk
Google’s big bet on virtual reality is launching o…
Google’s big bet on virtual reality is launching on November 10 buff.ly/2eWnBAJ
Use market segmentation to get in the consumer targeting fast line
The digital revolution has largely been a godsend for marketers: thanks to an explosion of available information and emerging innovative technology, marketers have 24/7 access...
Brands failing to provide quality training in media skills: Survey
Less than one in ten senior brand and media agency marketers thinks that media training at advertisers is up to scratch, according to a new...
