Chinese tourists lead development of global cross-border mktg
Cross-border marketing development is booming, as international tourism has continued to grow for six consecutive years since 2015. The number will keep increasing over at...
Author: Copenhagen INK
Google’s new G-suite ad tells Indian designer Manish Malhotra’s story
The 120 Media Collective recently delivered Google Cloud’s new customer story for G Suite and the All Together Now campaign. The story features celebrity designer...
Boxed Is Latest Ecommerce Brand To Promise Better Data To CPG Suppliers
AdExchanger | Boxed, a bulk shopping startup that competes with Costco and Sam’s Club, wants to woo a younger demographic of shoppers to its version...
Political Advertisers Have Discovered A Way Around Election Day Laws Thanks To Smartphones
AdExchanger | It’s illegal to display political ads or messages, solicit supporters, hand out campaign paraphernalia or try to affect voters’ preferences in almost any...
Facebook Is Bringing Its Ad Network to Apple TV an…
Facebook Is Bringing Its Ad Network to Apple TV and Roku buff.ly/2fVSS8v
Can Google Make Its Mark on the Cloud? https://t.c…
Can Google Make Its Mark on the Cloud? buff.ly/2fbwWF4
YouTube upgrades its comments system to give creat…
YouTube upgrades its comments system to give creators more control buff.ly/2fVSK8M
Programmatic Challenges: Raising the Floor as Well as the Ceiling
It’s no secret that the digital advertising industry is host to a number of challenges; yet, despite apparent best efforts to address them, many of...
GE Continues Its Bet On Audio With More Branded Podcasts
AdExchanger | Audio is still an uncluttered medium where a brand like General Electric can stretch its creative muscles. “We look at audio like a...
Optimism Behind The Marketing: Retail CMOs Anticipate ‘Cheerful Holiday Season’
With the holiday season fast approaching, marketing gurus are eager for the retail boom to come. Steadily climbing consumer confidence and retail sales growth have...
Fox Continues Building Its Digital Ad Sales Team W…
Fox Continues Building Its Digital Ad Sales Team With Execs From TrueX and Twitter buff.ly/2fyd0uL
Motorola Brings Back ‘Hello Moto,’ Takes Shots at…
Motorola Brings Back ‘Hello Moto,’ Takes Shots at the iPhone in First TV Ad Since 2011 buff.ly/2eyaGky
Publisher Co-ops in Southern Europe: Q&A with Marco Guglielmin, CRO, Zodiak Advertising
Each market has a different approach to programmatic buying and selling and markets less often heard about, such as Italy and Spain, have very different...
LinkedIn plots a place on the economic graph, laun…
LinkedIn plots a place on the economic graph, launches Salary to chart what we earn buff.ly/2fbubU2
Apple Grabs More Than 100% Of Smartphone Profits h…
Apple Grabs More Than 100% Of Smartphone Profits buff.ly/2fVOCWd
