Apple News Still Has A Lot To Prove To Both Sides, Buy And Sell
AdExchanger | Some publishers are raking in the traffic courtesy of Apple News, but not everyone on the buy side is impressed. “I want to...
Author: Copenhagen INK
Money Media: How One Firm Honed The Art Of Repping Ads On Finance Sites
AdExchanger | Investing Media Solutions (IMS), exclusively represents the advertising for 375 long-tail and mid-tail publications that offer financial advice. As the financial network looks...
IAB Tech Lab Launches Technology Compliance Program to Validate Companies That Uphold Key Industry Standards
LogoBar Enterprises Receives First Tech Lab Compliance ‘Seals of Approval’ for Adherence to VAST/VPAID NEW YORK – The IAB Technology Laboratory launched the IAB Technology Compliance...
eRetailers: Text Consumers or Risk Irrelevancy in 2017
Currently 71% of online retailers are not addressing consumer communication preferences, according to OpenMarket research which polled 100 US-based e-tailers. When 64% of consumers prefer...
Impact Radius Opens APAC Ooffice in Sydney
World’s first digital marketing platform with built-in fraud detection ensures greater marketing certainty Sydney, AUSTRALIA — Impact Radius, a pioneer in global digital marketing and...
Adobe Buys TubeMogul; Digital Video Advertising Strategies Are Maturing
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: TubeMogul bought up by Adobe; iab Europe...
Making the Conversion: Opening Up the 97% of Prospects on your Website
On the whole, 97% of browsers of a commercial website don’t convert. This of course depends on your industry and your own structure but the...
Adobe to acquire video ad-tech company TubeMogul f…
Adobe to acquire video ad-tech company TubeMogul for $540 million buff.ly…
The Digital Push India Has Been Waiting for https:…
The Digital Push India Has Been Waiting for buff.ly/2fGKWFi
YouTube VR is Daydream’s killer app https://t.co/k…
YouTube VR is Daydream’s killer app buff.ly/2fGwdwj
Mobile Web Push Hastens A World Where Apps Look Like The Web And The Web Looks Like Apps
AdExchanger | Mobile web notifications are blurring the line between apps and the mobile browser. For publishers without apps, mobile web push is a way...
Engineers Bring A New Era Of Creativity To Marketing
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Publishers Beware When Wading Into Ecommerce Waters
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Greg Mason,...
The Forrester Wave™: Learn which analytics providers lead the pack
The post The Forrester Wave™: Learn which analytics providers lead the pack appeared first on Digiday. Via DigiDay
LinkedIn opens Sponsored InMail to all as yet more…
LinkedIn opens Sponsored InMail to all as yet more ad products come to messaging platforms buff.ly/2fVYiRH
A new home for Google in Singapore https://t.co/qN…
A new home for Google in Singapore buff.ly/2fBHcVf
