Amazon’s Header Tag Goes Server-Side And Brings In Outside Demand
AdExchanger | Amazon’s four-year-old header tag is going server-side, making it among the first header tag solutions to move to the faster, more sustainable setup....
Author: Copenhagen INK
Best of the week: Fake news in the spotlight
In case you missed it, here are a few of our better stories from the week now winding down. Breitbart’s Kellogg’s crusade Breitbart is asking...
In Video, Publisher Guarantees Spur Private Deal Success
AdExchanger | While private marketplaces (PMPs) and preferred deals are predicted to outpace open exchange buys by 2018, their rate of adoption has been inconsistent...
Sintec Buys Operative; AppNexus IPO Already Under Way?
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: SintecMedia Acquires Operative Media; Impending AppNexus IPO?;...
The antidote to ad blocking: Authenticity in ad content
It was a niche crowd at first, or so we thought. Ad blocking was confined to the desktop computers of young male gamers in Central...
Facebook rolls out Creative Hub globally for marketers
Facebook has launched Creative Hub available for the entire industry to use worldwide. Facebook is also introducing a new Inspiration Gallery that will showcase examples...
Private Equity Strikes Again As Clarion Capital Buys Madison Logic
AdExchanger | Private equity firm Clarion Capital Partners said Thursday it had acquired B2B marketing shop Madison Logic for an undisclosed sum. Clarion reportedly spent...
Ordered Chaos: Is The Marketing Funnel Capable Of Much More?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Attribution: Still A Serious Work In Progress
AdExchanger | Attribution isn’t perfect. Far from it. But perfection isn’t what the industry should be aiming for. “If you wait for the end state,...
2017 Will Be a Year of Action for Brands, Agencies & Technology Providers
2016 has been a fascinating year for the industry, best summed up as the ‘year of transparency’, as the ANA (alongside Facebook’s ‘inflate-gate’) helped to...
Urban Airship: Retailers’ Apps Highlight Holiday Mobile Growth
Just how big will mobile be in the retail space this holiday shopping season? Bigger than ever before. At least, that’s according to a new...
Alphabet’s Sidewalk Labs is eyeing a contest to bu…
Alphabet’s Sidewalk Labs is eyeing a contest to build its own internet city buff.ly/2gNhqg6
Brands need to move at the pace of consumers: Kari…
Brands need to move at the pace of consumers: Karim Temsamani buff.ly/2gAKfwO
The convergence of mobile web and app
The post The convergence of mobile web and app appeared first on Digiday. Via DigiDay
Programmatic to grow 31% in 2017, ahead of social & video: Report
Programmatic advertising will grow 31 per cent in 2017, faster than all other digital channels, according to Zenith’s Programmatic Marketing Forecasts. The Zenith report, which...
Cathay Pacific turns aircraft into wedding venue for new campaign
McCann Hong Kong and MRM//McCann Shanghai have launched ‘Marriage in the Air’ symbolising the closer relationship between Cathay Pacific and the newly rebranded Cathay Dragon....
