Now Marketers Can Ask Alexa How Their Ad Campaigns Did
That voice-activated Alexa system isn’t just for asking trivia questions, finding nearby movie times or creating a shopping list. For marketers, now it’s for work,...
Author: Copenhagen INK
Marketers Need to Move Past ‘Hidebound’ Metrics: Q&A with Lon Otremba, CEO, Bidtellect
Native programmatic has experienced significant growth in 2016, yet confusion still exists across the industry as to how to define it and, more importantly, how...
Experts Predict How the TV Industry will Develop in 2017
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable....
GetResponse Goes Mobile with Webinar Management
GetResponse — a global online marketing platform for SMBs — announced this week the release of their new GetResponse Webinars app. The app is now...
Snapchat Acquihires The Flite Team; Alternative Funding Sources Fill The VC Gap
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snap, Take Flite Snapchat has, er, snapped up rich media ad server Flite. Recode...
Enhanced customer-first approach will drive businesses in 2017
Customer engagement has changed substantially over the past few years. There is an interesting convergence taking place; one that will have massive implications in the...
Blis signs global partnership with Moat on viewability
Blis has signed a global partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers, to measure viewability, as...
DashBid Launches DBeX The First Exchange Powered By The DashBid Engagement Spectrum
The Engagement Spectrum segments audiences based on video engagement and demographic distribution, becoming the first exchange allowing advertisers to buy against these parameters New York...
IoT Will Top The FTC’s 2017 Hit Parade
AdExchanger | When Maneesha Mithal first joined the Federal Trade Commission’s Bureau of Consumer Protection in 1999 – eight years before the first iPhone came...
Is Invalid Traffic Really A Problem In OTT?
AdExchanger | Over-the-top (OTT) television is at an inflection point. While it’s a promising way for media owners to capitalize on changing consumer consumption habits...
Sanjeev Handa is the Jury Chair for Season II of India’s Top Digital Planners
BW Businessworld and Digital Market Asia are back with the second edition of India’s Top Digital Planners to recognise professionals in media planning. The forum celebrates the...
#sowhoknew: Forget Information Age! Welcome to the Immersive Age
Genesis for the Immersive Age was with early video games where players became engrossed in virtual worlds for hours on end. Or, if you were...
Reprise names Tim Ringel as Global President
IPG Mediabrands, the media holding arm of Interpublic Group (NYSE: IPG) has appointed Tim Ringel as Global President, Reprise. In this role, Mr Ringel will lead...
Ad fraud exists in over half of uncertified apps: Sizmek study
Ad fraud appears on over half (52 per cent) of uncertified apps and in nearly one tenth (8 per cent) of certified app traffic, according...
Dentsu Aegis Network acquires India’s UI/UX design agency Fractal
Dentsu Aegis Network has acquired Fractal Ink Design Studio Pvt Ltd (“Fractal”), the experiential design studio in India, which will join the network’s digital agency...
As IoT Ads Become Reality, Privacy and Security Concerns Follow
Ads have already come to the so-called Internet of Things, an Interactive Advertising Bureau report has found. The trade organization surveyed consumers about “IoT” devices,...
