How to choose a mobile attribution partner
Mobile app attribution is vital to measure the effectiveness of a mobile app marketing campaign. The key role of a mobile app attribution technology is...
Author: Copenhagen INK
Choosing the right domain name for your business
Your company name is an important element in establishing brand identity, with your website domain name typically following the business’ name. Beyond simply being an...
How Mobile Game Studios Can Use Influencer Marketing
The following is a guest contributed post from Victor Ricci, founder of Trend Pie, an influencer marketing platform that helps app developers drive cost effective...
The Counterpuncher: The Guardian’s new CRO Hamish Nicklin is on a mission
Back in the late noughties, Hamish Nicklin took up boxing. He was drawn to the sweet science as a fun way to keep fit, and...
Indian Marketers Not Investing Enough to Make Programmatic Work
Advertisers in India are unwilling to try new tools and set aside sufficient budget in programmatic, which may prevent them from getting the results the...
3 Tips for ensuring well-targeted travel campaigns
eMarketer predicts that online travel sales in APAC will outpace North America in 2017, reaching USD 215 billion. Through effective marketing, travel brands have an...
How universities can be top marketing experts too
The rules of the game are changing in the higher-education space, and marketing teams are scrambling to keep up. Many are having to rethink existing...
Wai Wai Noodles got people talking on its food crossword campaign
Staying true to its brand philosophy of being funky and offbeat, Wai Wai Noodles India had a special contest created by integrated communications agency, Jack...
Jurong Point took shoppers on VR sleigh ride
To stand out with shoppers this Christmas, Jurong Point Shopping Centre launched a VR campaign and gave shoppers a chance to shop and hop on...
2017 is the Year When Marketers Take Back Control
For many years, senior marketers have been reliant on a range of companies and services to fulfil their marketing objectives. Collective buying power, planning information,...
Where Are We With AR?
AdExchanger | Augmented reality is more than just Pokémon – but it’s got a long way to go before it’s really mainstream. “Pokemon GO created more...
AdMonsters Publisher Forum – Palm Springs, CA
Location: Palm Springs, CA Sunday, March 05, 2017 – Wednesday, March 08, 2017 Via Admonsters
See Brands Live-Tweet the Coming New Year
Here’s how marketers are trying to use New Year’s to their advantage. Continue reading at AdAge.com Via AdAge
See Brands Live-Tweet the New Year
Here’s how marketers are trying to use New Year’s to their advantage. Continue reading at AdAge.com Via AdAge
M&A 2016: The Year Ad Tech Cautiously Rose Again
AdExchanger | Ad tech mergers and acquisitions (M&A) has been a roller coaster in recent years, and 2016 certainly didn’t let up. In 2015, public...
Comic: Year of the Marketer
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
