Virtual Influencers: Great Potential And Many Legal Unknowns
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Author: Copenhagen INK
Don’t Drown In Your Data Lake
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, founder and...
In the UK, broadcasters don’t yet see Netflix as a rival
Netflix is casting a shadow, not just in the U.S. but globally, boasting an $8 billion (£6 billion) content budget that in the U.K. far...
Zuckerberg’s European inquisition more like a European vacation
Facebook’s Mark Zuckerberg had his day in European parliament and it went much easier than his appearance in Washington, D.C., last month. (Translation: The format...
Now & Next: Retail M&A
M&A in the retail space has made headlines across the globe in recent weeks, with big ticket deals involving Sainsbury’s and Asda, and Walmart and...
Global Publishing Platform Minute Media Raises $17 Million in Funding Round
Backed by both new and existing investors, the sports-focused digital platform has now raised a total of $77 million NEW YORK, NY – Global publishing platform Minute...
Greater Customer Intimacy Can Be Achieved Through Machine Learning
Retail loyalty has been around since the 1700s, when American retailers gave customers ‘coins’ that they could redeem in-store during a future visit. These were...
How to handle negative comments on social media
For many brands, social media plays an integral role in the customer experience. With the vast availability of channels, consumers now leverage social media as...
Global advertisers demand reform of digital ad ecosystem
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing ecosystem that works better for brands...
Changi’s ‘Be a Changi Millonaire’ promotion returns
Luck has never been more pervasive at Changi Airport as the group celebrates the return of its iconic ‘Be A Changi Millionaire’ shopping promotion with...
Data pick of the day: Gen Z & Baby Boomers drive multi-networking
With the rise in the number of different social media networks, 2016-2017 witnessed a considerable slowdown in the trend of a number of accounts held...
Global Startup Ecosystem Report 2018 provides insight into Malaysia
2018 report delves deep to benchmark Malaysian performance against startup ecosystems worldwide. Where does Malaysia stand? Via DNA
Celcom upgrades billing system
Consolidating multiple billing systems into a single converged system. Via DNA
Acxiom Working Out How To Maximize Value From A LiveRamp Sale
Acxiom intends to sell its marketing solutions division before moving to a potential sale of LiveRamp, because it believes selling them separately will drive more...
Cambridge Analytica files U.S. bankruptcy after data scandal
Cambridge Analytica, overwhelmed by a scandal over how it harvested data from Facebook to influence the last U.S. election, filed for bankruptcy in New York....
Podcast: All Advertising Is Local
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Frost Prioleau is a longtime digital ad entrepreneur, having founded and sold two companies over the...
