Weekly Digital Marketing News Update – 21th Dec 2010
The last weekly update in 2010 – enjoy: Advertising spend Apps to boost adspend on mobile to $11bn by 2015 Adspend forecast for 2011 revised...
Author: Copenhagen INK
Weekly Digital Marketing News Update – 15th Dec 2010
Just another update… 🙂 Advertising spend Zenith forecasts 2010 online spend will near £40bn Online Ad Spend Continues Double-Digit Growth Big 3 Forecasters See Ad...
EIAA European Media Landscape Report 2010
The European Media Landscape Report 2010 is now available from the EIAA. The 124 page report looks at media use, content online, internet access and...
Weekly Digital Marketing News Update – 6th Dec 2010
Another week has passed so it’s time for the weekly update 🙂 Advertising spend Report: Mobile Advertising To Reach $790 Million In 2010 Mobile Ad...
Weekly Digital Marketing News Update – 29th Nov 2010
Another weekly update in link format – enjoy 🙂 Advertising spend UK forecast 4% lift in ad spend for 2011 Search drives US online ad...
New report: The right combination of ads will increase results…
A new report from iProspect and comScore (Real Branding Implications of Digital Media – an SEM, SEO, & Online Display Advertising Study)Â may finally give the...
Weekly Digital Marketing News Update – 22nd Nov 2010
Thought I would start sharing some weekly news updates (in link format) that I find really informative – so without further ado, here goes: Advertising...
MySpace integrates with Facebook
MySpace has announced a deal with Facebook that lets users sync their interests across both platforms to get personalised content and recommendations. The move, which...
Google offers video on AdWords
Google is testing an advertising initiative that will allow brands to include videos in their sponsored AdWords listings. Video Extensions will play in an expandable...
Facebook’s new message (email) functionality
Yesterday Facebook announced the next evolution of Messages; you decide how you want to talk to your friends: via SMS, chat, email or Messages. They...
New Display Advertising Units Boosts Engagement!
No one readily admits to liking advertising — at least not the kind that pops up when you’re on a news site, blocking the story...
LinkedIn Signal (Beta)
Being an active LinkedIn user I’m always really interested in hearing about developments that LinkedIn are introducing to improve the usability and extend the functionality...
Creative up to 4 times more important than media plan!
A recent comScore ARS study found that 52% of shifts in brand sales are attributable to the quality of creative – making creative far and away...
7 social media marketing tips from a Facebook insider!
Today many advertisers are increasingly allocating marketing budgets to Facebook – some talk about it being an advertising gold mine… Because by placing ads on...
Skype and Facebook to announce integration
According to several sources Facebook and Skype are poised to announce a significant and wide-ranging partnership that will include integration of SMS, voice chat and...
The economic value of online advertising-based services for consumers
Europeans now spend an average of 24 hours on the internet every month. Almost all of the services that they use regularly—from email, instant messaging...
