Watsons appoints creative shop
Singapore – Watsons Personal Care Store has appointed the Orbital Group as Watsons’ lead creative agency for the local market. Source: Marketing Interactive
Author: Copenhagen INK
Reebok picks DDB as global AOR
Global – Reebok International has brought back DDB as its global agency of record leading its digital, social and advertising campaigns. Source: Marketing Interactive
Facebook Takes Search Social With Graph Search
CEO Mark Zuckerburg announced Graph Search calling it the third pillar of the Facebook product ecosystem. Source: ClickZ Asia
Facebook’s Graph Search: What’s the value?
Global – Facebook’s Graph Search is the talk of the town but is it a real threat to search offerings by giants such as Google...
The ‘Sickness’ Behind Social Networks Exposed
According to the Centers for Disease Control and Prevention, the flu is a full-blown epidemic in Maryland and 46 other states today. With the number...
Early Studies Show Facebook Mobile App Install Ads…
Early Studies Show Facebook Mobile App Install Ads Perform Well For Devs, Indicating Big Revenue Potential lnkd.in/5tFfz3
Smartphone and Tablet Financing May Be China’s Next Big Market
Despite the massive growth rate in smartphone and tablet ownership in China last year, more than a few sobering realities and impediments to technology adoption...
Woolworths and Wesfarmers become top-20 global retailers, as digital remains front of mind
Two Australian retailers have made it onto a list of the top-20 global retailers, showing that despite the current economic situation, some businesses are still...
Big Data 101: Use Web Data to Understand Customer Intent
How are you using web data to improve your customer experiences – and increase revenue? Source: ClickZ Asia
Why Facebook’s ‘Graph Search’ Is a gamechanger
Facebook, of all platforms, has revolutionized search as we know it. Yesterday, Facebook announced ‘Graph Search’, a new feature that helps us find people, places and...
Five big marketing mistakes companies make
1. Establishing too many metrics Can there be too much of a good thing? When it comes to marketing, the answer is a resounding “yes!”...
Goodbye Instagram, Hello Tadaa!“Terms of Service” Problem Causes Massive Consumer Shift Away from Instagram
Do consumers really “vote with their feet”? Absolutely. An iOS photo editing and sharing app has seen its user base rise nearly half a million...
Mobile Connections Picking Up Speed As 2G Sees Rapid Decline
A recent report by research firm Wireless Intelligence has found that half of all mobile connections worldwide would run on 3G or 4G networks by...
Mobile Advertising Sees Enormous Growth – Spending Doubles In 2012
Mobile advertising spending more than doubled globally last year, with increases set to continue for the next four years until the market is worth almost...
You’ve Expanded Your Mobile Marketing Budget… But What’s Your Plan?
Catch up, pull ahead, or fall behind. Those are your options, say marketing experts looking ahead to the anticipated growth of mobile marketing budgets this...
More Details Surface on Tim Cook’s Plan for Apple Inside China
For the second time in less than a year, Apple chief executive Tim Cook has visited China, which is one of the most important markets...
