AdTheorent: Fix Mobile RTB By Fixing Data Mining First
Mobile ad network AdTheorent has unveiled real-time, predictive modeling software that aims to address the inefficiency inherent in current mobile data mining methods. Called Real Time...
Author: Copenhagen INK
When Brands Rush In
Experimentation is great, but maybe brands should chill a bit before jumping on the latest and greatest.
Real Time Bidding Ain’t Real Time Targeting
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written...
6 Creative Ad Agency Resumes
Getting a job at an ad agency can be tough, so a creative application always helps. Here are some of our favorites.
Six Things Digital Marketers Must Know in 2013
With so much to take in and learn, let me hash down all the hoopla to what you really must know. Source: ClickZ Asia
India Is Set to Raise a Toast for 2013
Global Internet and technology giants will look at India with a special interest in 2013. Source: ClickZ Asia
J.C. Penney relents, brings back sales
The first quarter of 2012 was a train wreck for the retailer, and despite calls for patience from some observers, the rest of the year...
Coke Light turns 30 and brings the Diet Coke Man b…
Coke Light turns 30 and brings the Diet Coke Man back lnkd.in/6m-XX9
Display success cannot be built on technology alone
Many have looked at the reasons behind this spike – rich media, mobile and video are among some of the major drivers of growth, where...
Zodiac Active’s Marco Guglielmin Discusses the Italian Display Market and the Company’s Publisher Trading Desk Proposition
Italy is the biggest Southern European display market, now totalling 500 million euro – and growing – per year. We speak to Marco Guglielmin, Director...
Has Android Peaked at 70% of The Global Market Share?
The headlines sure look good for Android these days, the latest of which heralds the operating system’s impressive 70% global market share. But has the...
Ad Exchange adBrite Closing Friday
Word came late Monday that Ad exchange adBrite is closing its doors. According to an email sent to adBrite publishers and advertisers (which was obtained...
The No 1 thing digital marketers should do in 2013…
The No 1 thing digital marketers should do in 2013: Social lnkd.in/2dD2sX
P&G’s “Thank You, Mom” is a Model Campaign in…
P&G’s “Thank You, Mom” is a Model Campaign in a Global World lnkd.in/N4vfYp
Why Sponsored Content’s Here to Stay http://t.co/C…
Why Sponsored Content’s Here to Stay lnkd.in/ZgM7FW
