Is Viewability Really a Big Problem?
Depending on who you talk to, viewability is either a huge problem or completely overblown. Via digiday,com
Author: Copenhagen INK
Woz Wonders When Apple’s Next Big Innovation Will Come
Steve Wozniak, the man who co-founded Apple with Steve Jobs in 1976, is worried about the iconic Mac maker. Speaking with Bloomberg this week, Wozniak...
3 Questions to Ask Before Embarking on a Blogger Outreach Strategy
Consider these approaches to improve your online media relations. Source: ClickZ Asia
Square Launches Cutting Edge ‘Business in a Box’
Square has delivered a cutting edge point-of-sale solution to physical retailers with the unveiling of its new “Business in a Box.” According to the mobile...
ROI key to future mobile marketing investments: report
While those predictions may prove a little bit too optimistic, and recent research indicates that consumers are annoyed more by mobile ads than their television...
Programmatic Premium (Guaranteed!) Explained: Paulo Cunha Discusses How The Ad Exchange Can Be Used For Delivery And Why Inventory Forecasting Is Critical In The Process
In the last of the series on programmatic premium (sorry, guaranteed!) we speak to Paula Cunha, Co-Founder & CEO shiftforward who breaks down, in some...
GroupM debuts mobile marketing system
Beijing – The group’s mobile agency mJoule debuts what it claims to be the country’s first real-time mobile campaign management system. Source: Marketing Interactive
Leo Burnett wins global brief for Pfizer
Global – Pfizer consumer health has tapped Leo Burnett as its global creative agency to handle its over-the-counter product, Nexium. Source: Marketing Interactive
“Benelux: The Brain”, by Dominique Rolin, Senior Team Lead, IgnitionOne
The Origins of the Benelux Operation As the European Union faces economic and structural challenges, Benelux is a trading partnership quietly flourishing and influencing the...
Fresh Stats On Social Networks: Pinterest Catches…
Fresh Stats On Social Networks: Pinterest Catches Up With Twitter, Digital Divide Shrinks lnkd.in/4dFsNC
3 Brands Faking Twitter Hacks
Being real-time and culturally relevant is important for brands, but not if it’s forced and lame like these brands faking a Twitter hack. Via digiday,com
3 Best Practices for WeChat Marketing
Most marketers are still figuring out how to engage customers on Mobile Instant Messaging. Source: ClickZ Asia
RFP Course (In Partnership With the IAB) – New York
This course is run in partnership with the: Start thinking outside the traditional RFP box. Join us as we examine issues such as the new...
How Rally APAC Convinces Brands to Invest in Social Marketing
Companies in the region are coming to terms with the value of earned media and the importance of having a social marketing strategy. Source: ClickZ...
Native advertising: whatever it is, it shouldn’t be PR
When Instagram recently sought to change its terms of service, one of the most widely-discussed changes that sparked a backlash was language giving Instagram the...
How can data fuel creativity? http://t.co/bx3y5T43
How can data fuel creativity? adform.com/site/blog/medi…
