India Could Be Facebook’s Biggest Market by 2017
The latest industry estimates from eMarketer suggest that India could be Facebook’s largest market by 2017. If the anticipated growth over the next four years...
Author: Copenhagen INK
YouTube Announces Paid-Subscription Channels http:…
YouTube Announces Paid-Subscription Channels lnkd.in/ZEpre7
Infographic: Native Ads More Engaging Than Banner Ads
Native ads continue to gain an upper hand on traditional banner ads. That’s the suggestion from a new report by Sharethrough and the IPG Media...
New Report Highlights Emerging Trends in Mobile Advertising
xAd is touting the release of its latest quarterly report, Mobile-Location Insights Q1 2013. In the new report, the mobile ad targeting experts probe mobile...
How do you improve your perfect PPC account? Simultaneous positional testing
Our approach action change through data-driven decisions and we use AdWords Campaign Experiments (ACE) as a key part of our testing process to facilitate this. ...
P&G Stretches Its Time Frame for Paying Agenci…
P&G Stretches Its Time Frame for Paying Agencies lnkd.in/W_CXVf
How Facebook Helped Screw Up P&G’s Ad Budget h…
How Facebook Helped Screw Up P&G’s Ad Budget lnkd.in/ijyFys
What is an XCD?
CP+B’s new role aims to embed technology deeper in the creative process. Via digiday,com
Huggies App Encourages Parental TMI
A new app from Huggies Brazil uses Twitter to notify parents when their baby needs a diaper change. Via digiday,com
‘Looking Good is Easy, Being Good is Harder’, by Dan Robinson, Attribution Manager, Havas Media
So, we’re all pretty happy with how online measurement works. Right? Ask a digital marketer why your marketing pounds should be spent online and, among...
Improving Your Digital First Impression
You have a variety of ways to improve your first impression for your business in the search and social environment. Source: ClickZ Asia
Tatango Answers The 10 Most Asked Location Based Mobile Marketing Questions
According to Derek Johnson, founder & CEO of Tatango, the explosion of mobile marketing over the last couple of years has resulted in Tatango seeing...
4 ‘Bad Leader Behaviors’ That Affect Productivity and Profits
What can business leaders and managers learn from watching the earnings of publicly traded companies? “Plenty,” says Kathleen Brush, a 25-year veteran of international business...
What will TV look like in 2031?
Now imagine that these new age providers are actually able to compete for the rights to quality content and earn their revenue through an advertising...
Content marketing best practice: three examples
We’ve worked with a number of companies on their content marketing activities and can see the real value they bring to the business. Audiences have...
The IPinYou Global Algo Contest & The Democratisation Of Data
IPinYou, the market leading ad tech company in China, recently announced the launch of its bidding algorithm competition. Having invested heavily in the research &...
