Is FBX Redefining How RTB is Leveraged?
When Facebook initially made its move to monetise onsite inventory with foreign datasets (foreign, meaning an advertiser’s first-party data), it divided opinion. We took a...
Author: Copenhagen INK
Sprint Gobbles Up Neighbors Handmark and OneLouder
Sprint has just confirmed its acquisition of app developer Handmark and its social and mobile advertising subsidiary OneLouder. According to the nation’s third largest wireless...
Mogreet Acquired by pavia for Innovative Mobile Payments and Targeting Platform
Let’s just call it “Merger Monday.” From Yahoo’s billion dollar deal to acquire Tumblr, to Seamless North America’s merger with GrubHub, it’s been a day...
Amex and Twitter team up for Mobile Commerce
Mobile Commerce seems to be going through a growth phase were many new approaches are being tried to see what consumers will like. Recently venerable...
Organic posts are most popular social tactic but paid ads are more successful: report
The report, which is based on in-depth survey with 105 large social advertisers (i.e. they spend more than $100,000 per year on social media ads),...
Publishers Are to Blame for Data Leaks
For all the talk of data theft, publishers are frequently negligent when it comes to policing the third parties it invites onto their sites. Via...
The Price of Original Content
When the name of the game in publishing is volume, shortcuts are the norm. Via digiday,com
Infographic: Is Your CMO Prepared for the Challenges Ahead?
Let’s face it. Today’s marketing tools, tactics, and technologies are wholly unfamiliar to marketing professionals of a bygone era. But so rapid is the evolution...
Here’s What’s Happening in mHealth
Here are some of the top stories in mobile health that we’ve been monitoring in recent days. Infographic: How Are Healthcare Providers Using Health IT...
IMW 2013 Econsultancy Hangout: Measurement, analytics, and attribution: part two
The discussion was prompted by Stefan Tornquist when he asked, “What are the internal, organizational challenges to Integrated Marketing?” Here’s a wrap-up of our collective...
Pitchfork Opts Out of the Pageview Rat Race
The music publisher preaches quality over quantity and engagement over eyeballs. “Our goal is to be the best music magazine in the world, not the...
Biz Stone’s New Business Drawing Big Name Investors
For weeks now we’ve heard rumblings about the mysterious new business venture undertaken by Twitter co-founder Biz Stone. Simply known as Jelly, no one really...
Future of Digital Marketing London
Heads up. Eyes forward. No discipline changes faster than digital marketing. It’s hard enough to keep up with the present much less look ahead. But...
Facebook Introduces App for Google Glass
We’ve known for some time that it’s coming. But on Thursday, the app finally arrived. Facebook has just rolled out a version of its app...
Is Programmatic Video Hitting its Stride?
Adap.tv held a half-day event in London this week to discuss the themes around programmatic video. The agenda was packed with eclectic speakers coming from...
