Cutting Through the Clutter of Accidental Clicks With Better Metrics for Mobile
As advertisers shift their focus to mobile marketing, a new standard of measurement is desperately needed to tackle the fat finger phenomenon. Source: ClickZ Asia
Author: Copenhagen INK
Google Inks ‘Sweet’ Mobile Marketing Deal with Mondelez International
Today in Deerfield, Illinois, Mondelez International – a globally recognized maker of chocolate, biscuits, gum and candy – announced that it has inked a worldwide...
Tumblr Rolls Out Sponsored Posts
Tumblr introduced its native ad unit. Will brands and agencies be sold? Via digiday,com
Mobile Devices ‘Killing’ Your Local Newspaper Photographer
The Chicago Sun-Times, one of the nation’s largest and most respected newspapers, has almost entirely eliminated its employed photography staff. Is the newspaper cutting out...
China’s E-Tail Landscape: What’s the Recipe for Success?
McKinsey China forecasts that e-tailing could reach $650 billion by 2020. Source: ClickZ Asia
Social Listening Buyer’s Guide 2013
Overview Author: Amy Rodgers Pages: 177 Structure: Market trends, benefits and return on investment, SWOT analysis, costs and pricing models, tips and pitfalls, establishing measurement, profiles of 14...
‘The Path to Compliance: Navigating General Data Protection Regulation’, by Damian Scragg, MD EMEA, Evidon
“17 years ago, less than 1% of Europeans used the internet,” noted EU Justice Commission Vice President Viviane Reding. “Today, vast amounts of personal data...
Internet Trends, 2013: Mary Meeker http://t.co/NtX…
Internet Trends, 2013: Mary Meeker lnkd.in/UtrUKp
Interesting smartphone facts:More Androids than babies!
We all know that smartphones are involved in a rapidly increasing share of our daily activities: from social interactions on Facebook, photo-taking and sharing, m-commerce,...
2013 Europe Digital Future in Focus – comScore, In…
2013 Europe Digital Future in Focus – comScore, Inc lnkd.in/b6jQxT
Why is Yahoo Soaring? It’s China, Jake http://t.co…
Why is Yahoo Soaring? It’s China, Jake lnkd.in/F8n48U
Brands Name Their Top Mobile Myths http://t.co/BeQ…
Brands Name Their Top Mobile Myths lnkd.in/XFHxSE
Creating More Value: Shifting Agency Focus to Tech & Data
As traditional agencies look to beef up their data and technology offering, it’s clear that a big shift is happening at the big agency groups....
The Story Lab’s Strategy for Good Content
The Story Lab’s Angela Courtin explains how brands should create and amplify content. Via digiday,com
‘The Corona Calendar’ finds 365 ways to ‘Let the W…
‘The Corona Calendar’ finds 365 ways to ‘Let the World Wait’ and enjoy a Corona lnkd.in/BJrMvx
Clients’ needs drive agency collaboration http://t…
Clients’ needs drive agency collaboration lnkd.in/VR4zHm
