Cannes Lions day two: go big or go home
A huge opportunity $700bn dollars is waiting to be earned in China’s middle-tier cities according to Chen Xin, Chairman of SinoMedia Holding Limited. The top...
Author: Copenhagen INK
Mobile Advertising grows over 100% in 2012
Twice a year the IAB (Internet Advertising Bureau) sponsors a survey of internet related advertising revenues. Conducted by PricewaterhouseCoopers. The study provides a very detailed,...
Dozens of Android apps infected with virus
Dozens of Android apps have been found to be infected with a virus, it has emerged. The malware, named BadNews, has been discovered in 32...
Mobile payments at Starbucks averaging more than three million each week
Starbucks is the latest corporation to report big successes in its mobile payment transactions, averaging over three million a week in the United States. The...
Mashable’s Bet on Real-Time Marketing | Digiday ht…
Mashable’s Bet on Real-Time Marketing | Digiday lnkd.in/FeGtp7
Has #Facebook just become #Twitter? http://t.co/Ny…
Has #Facebook just become #Twitter? lnkd.in/KCzsx9
Connecting consumers and the offer, via the mobile…
Connecting consumers and the offer, via the mobile route lnkd.in/mRTuqA
Pre-Rolling in the Deep
Just because YouTube pre-roll advertising costs significantly less than TV commercials, should the quality and relevance of that content suffer as a result? Source: ClickZ...
Groupon, Daily Deal Sites Evolving Beyond Email Marketing
The meteoric rise of daily deal sites like Groupon was almost as captivating to follow in the press as their precipitous fall. But according to...
Yahoo and Millward Brown to Lift ROI for Branding Campaigns Across Asia
The partnership will allow advertisers to measure online campaign effectiveness beyond the CTR. Source: ClickZ Asia
Liquidation Retailer Reaps Benefits of Mobile Marketing
In what amounts to yet another compelling case study highlighting effective mobile marketing, National Wholesale Liquidators has deployed a comprehensive mobile marketing strategy to drive...
Has #Facebook just become #Twitter?
The hashtag Innocuous little fellow the hash symbol, I’ve always looked at it as a slightly drunk noughts and crossess grid. It’s been around for...
WireColumn: ‘Without Service, the Best Technologies Might Be Worthless’, by Delphine Fabre-Hernoux, Global Product Marketing Manager, Weborama
A successful digital marketing strategy cannot rely only on technologies. Today buyers and sellers invest much more on technologies than on expertise and knowledge, assuming...
Blakeman’s blog: Where I get my inspiration from -…
Blakeman’s blog: Where I get my inspiration from – Day 2 @cannes Lions lnkd.in/nSRjbA
Cannes Lions day one: change the world…but make it fast
Change the world Large brands have both the opportunity and the responsibility to bring about positive change in the world. This means they must also...
Mashable’s Bet on Real-Time Marketing
Mashable wants to help brands create and distribute ads in real time. Via digiday,com
