Amazon is ready to take on Apple and Spotify in streaming music
Amazon is turning up the volume in the music business.
The world’s largest online retailer will mount the first national TV campaign for its music-streaming service, featuring ads with songs from Ariana Grande, Kendrick Lamar and Queen. They’re part of a larger effort that will extend to billboards, online video and radio, and to three countries — the U.S., U.K. and Germany.
Music has ascended the priority list at Amazon because of the popularity of the company’s Echo speakers and the virtual assistant Alexa. Music is one of the most common requests of Alexa, and listening hours have doubled over the past year, the company said.
