Programmatic Mechanics Aims To Build A Different Breed Of Trading Desk
AdExchanger |
The ANA’s recent media transparency probe alleged certain opaque practices and pricing models among holding company trading desks that didn’t always align with the best interest of clients. Programmatic Mechanics thinks it’s in a good position to change some of those perceptions, given its independent status. “We don’t have to be concerned about hitting corporate sales targets… Continue reading »
The post Programmatic Mechanics Aims To Build A Different Breed Of Trading Desk appeared first on AdExchanger.
