Adknowledge Asia & metaps+ partner on social mktg campaigns in Korea
Social and video advertising technology company Adknowledge Asia has partnered with metaps+, a South Korean big data-based mobile marketing solution provider, to support local and international social marketing campaigns of South Korean audiences.
South Korean developers are can expand their insights for optimising their social marketing campaigns by incorporating AdParlor, Adknowledge Asia’s social and video advertising platform, into the proprietary metaps+ platform. This strategic partnership will allow international developers to enter the Korean market. Local mobile developers looking to overseas markets can also run more effective social marketing campaigns across Facebook, Instagram, YouTube and Twitter.
Kim Tae Woo, Country Director for Korea, Adknowledge Asia said, “metaps+ provides marketing campaign solutions to South Korean and overseas mobile platform developers entering new markets. King, Com2uS, Square Enix and key global studios are choosing metaps+ to capitalize on growth opportunities through in-depth analytics. This partnership enables us to leverage the global reach of metaps+ to expand our platform in Korea. Developers can use our robust AdParlor platform to understand users better and create more personalised messages.”
“The mobile app industry moves at breakneck speed. Developers need to gather data, draw insights and act on them with customised campaigns on the fly. Our partnership with Metaps ensures developers can rapidly analyse their campaigns on a powerful big data solution to accurately localise their campaigns for each market,” said Matt Sutton, CEO, Adknowledge Asia.
Kim Seung Yeon, President of metaps+ said, “The increasingly diverse need for mobile advertising in the market, signals the importance of improving efficiency and providing more values to advertisers and developers through accurate and consistent measurements. I hope the partnership will help us advance the metaps+ platform to the next level.”
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