Taboola, AppNexus Partner To Expand Programmatic Native
AdExchanger |
AppNexus and Taboola have connected with each other to enable buyers to purchase Taboola’s native placements programmatically. Eighty-five AppNexus buyers have already used this connection to buy on Taboola. The integration represents a step forward for programmatic native just as another huge native pool of supply disappeared: FBX, which shut down in late May. Taboola CEO Adam… Continue reading »
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