Krux Opens The Doors On Link, Its First-Party Data Bazaar
AdExchanger |
Krux opened its business-to-business data-sharing marketplace, named Link, on Thursday with the goal of building an open exchange for media and marketer first-party data. The product has been in development for 18 months and live in beta with some clients for almost a year, according to Krux chief solutions officer and Link general manager Michael… Continue reading »
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