Weekly Digital Marketing News Update – 6th Dec 2010
Another week has passed so it’s time for the weekly update 🙂
Advertising spend
- Report: Mobile Advertising To Reach $790 Million In 2010
- Mobile Ad Boom: $2.9 Billion in 2014
- 2011 Trends: Major Mobile Promise in Europe
Other advertising and marketing news
- Food Marketers Step Up Ads To Reach Home Cooks, Entertainers
- Intel calls global digital review
- Google to debut display ads in images search
- MySpace sales chief rules out real-time ad trading
- Mazda first with display ads on Google Images in UK
- Quarter of all mobiles sold in 2011 will be smartphones
- Accuracy in content is as important as accuracy in advertising
- As An Ad Medium, Social Media Now On Par With VOD, HDTV
- In Video Ad Effectiveness, Targeting Trumps Length
- 2011 Trends: Census Highlights Demographic Shifts
- Firms mine social networks for marketing data
- Small shops benefit from Google ad strategy
- GSK marketing team in restructure
- Pets at Home poaches Greggs’ Jefferson
- What do the Advertising Standards Authority (ASA) know about advertising?
- 2011 Trends: Future of Online Ad Buys
- Is Social Media Marketing Integration Years Away?
- How a simple question can help your brand click on social media
- The 10 top interactive campaigns from the Digital Decade
- Top 7 tips: Developing businesses social media presence: one tweet at a time
- Europe’s largest digital billboard gets hooked up to web ads
- 2011 Trends: Content Marketing Is Critical
- Getting Bulk Emails to Perform Like Targeted Campaigns
- P&G is shopping for a global mobile agency
- Renault launches first European iAd
- Andrew Walmsley on Digital: The premium content gap
- Facebook strengthens support for UK ad industry
- Facebook strengthens support for UK ad industry
- What brands need to know about their online sales strategy at Christmas
- Ads ‘less trusted’ on social media sites than media sites
- Why aren’t brands exploiting the power of online display advertising?
- comScore, Experian Hitwise, Kenshoo Numbers Suggest Ad Industry Not Ready For Success In Online Sales
- Smartphones to take 25% of market
- Content sites better at engaging consumers than social media
- Virgin Media reviews media planning account
- Win-win for new skippable pre-roll ads
- Panel: More ads are likely for TV shows online
- Cowell appoints PlayStation man as Syco marketing chief
- Trading Places: This week’s people moves in advertising, marketing and media
- Fiat trials Auto Trader mobile ad format
- How you can shape the future of digital advertising – Part I
- Magnetic Launches Self-Service Display Ad Tool for Search Marketers
- Antler appoints HMDG to global ad account
Agency updates
- Nielsen: Better Recall For Live Ads Than Animated
- Unilever brings in Ogilvy & Mather for corporate brand business
- Publicis Groupe consolidates Romanian operations
- Steak lands Moo.com digital brief
- WPP Sees Improvement; Backs Mandelson Venture
- Francis quits Saatchis for Aegis Media EMEA role
- Mobile internet devices vs computers: 2009
- Mindshare wins $100m consolidated Cadbury, Kraft business in Asia
- Mother lands £30m Beck’s global account
- Whyte & Mackay invites agencies to pitch for UK ad account
- MPG lands France tourism business
- Ads ‘less trusted’ on social media sites than media sites
- Dreams appoints Starcom MediaVest Group to £35m account
- We Buy Any Car to hire first agency
- One in four abandon online shopping
- Antler appoints HMDG to global ad account
E & M-commerce
- Peak online pre-Christmas trading set for 12.58pm, December 6
- Dixons reports sales fall in ecommerce division
- Ecommerce rose by 24% in 2009: ONS
- Exclusive: 18% of brown goods searches for iPods
- 1 in 5 to shop via mobile this Christmas
- UK Internet sales up 25% to £408bn
- Online retailers reveal their big-seller predictions for Xmas
- Online grocery shopping to double by 2015
- IMRG predicts U.K.’s busiest online shopping minute of 2010
- Black Friday: Offline spending flat, online up
- Mysupermarket launches wine comparison site
- Stella McCartney targets UK with e-commerce
- Jeweller Boodles bows to online sales trend
- Amazon gears up to enter more countries
- Francis quits Saatchis for Aegis Media EMEA role
- Mobile games: In-game purchases to overtake pay-per-download
- DeLuca Leads AOL Local Ad Sales
- PayPal: Black Friday mobile shopping grew 310%
- Mobile shoppers do it on the couch
- Morrisons unveils mobile strategy
- Smartphone owners not loyal to brand
- 10% to buy Christmas presents online
- Smartphones to take 25% of market
- We Buy Any Car to hire first agency
- Brits top Europe for online spending
- One in four abandon online shopping
Media consumption
- Quarter of all mobiles sold in 2011 will be smartphones
- Data: Top UK regions for internet access
- Canadians Say Yes to Social Media
- Sony takes VOD service to Europe, but PS3 users miss out
- International Herald Tribune launches news apps
- Entertainment trends: Viewing the viewers
- Global broadband: Hong Kong tops list for best service
- Email overload: Brits spend up to 32 days a year managing inboxes
- iPhone users are the most loyal smartphone owners
- Internet visits: Top 10 European countries
- Report: Holiday Boost For Smartphones, App Downloads
- NBC: Tech Brands Attract Women Consumers
- P&G is shopping for a global mobile agency
- What did users search for in 2010? Money, weather and Cheryl Cole
- Telegraph weighs up pricing models for mobile strategy
- Entertainment trends: Viewing the viewers
- UK consumers are earliest adopters of technology, finds Ofcom
- Consumers Believe in Positive Word-of-Mouth
- South Korea considers online gaming curfew
- What brands are women thinking about?
- We Buy Any Car to hire first agency
- Global BBC iPlayer will be subscription only
Research
- Social Media Analysis Launch for New UK Firm
- Nielsen Promises Multimillions To Re-up CEO Calhoun
- Synovate Buys Majority Stake in Russia’s COMCON
- comScore Debuts Video Measure in Spain, Latin America
- ‘Very Long URL’ Data Probe Proves Longer Than Expected: Nielsen Will ‘Model’ 8 Months, Reprocess October
- Scarborough Hires Nielsen’s Drouillard as CEO
- Millward Brown Taps OpenAmplify’s Semantic Service
General industry news
- Trading Places: This week’s people moves in advertising, marketing and media
- A year in media: Billetts forecasts modest growth for digital
- A third of Brits ‘expect to be worse off in 2011’, travel sector warned
- Disney and Fiat first to run ads on Google images
- Orange to sell 3G iPad for £199 in the UK
- Tech groups target parents and teachers in online-safety campaigns
- Mobile internet devices vs computers: 2009
- R.O.Eye promotes Iapino to MD
- Entertainment trends: Viewing the viewers
- Myspace revamps mobile site, preps iPhone music app
- Do we need anymore social networking sites?
- Competition intensifies in US smartphone market
Source: http://www.eiaa.net/
