See the Spot: Verizon Delivers ‘Connections That Matter’ in New Brand Campaign
Verizon last week got a new logo, and now the company is making a big brand push to illustrate its new identity.
The company’s latest campaign, “Better matters,” launches Thursday and features new spots by Wieden & Kennedy, which won brand and strategy work earlier this year. The campaign will be a series of ads that aims to highlight “the company’s 4G LTE network, its capacity, reliability and coverage as well as its unique access and exclusive offerings, such as Verizon’s NFL Mobile app,” according to a statement. The campaign is the “next element the company is using to bring to life Verizon’s network capability and the difference it makes in people’s lives by delivering the connections that matter to them.”
Ads will appear during high-profile events like college football and NFL games and will be supported by online, print, digital and outdoor marketing.
