Inside Weather’s Data Bet
David Kenny wants to remake Weather as a data platform with a media business model. That means convincing marketers forecasts are a strong signal of consumer behavior.
Via digiday,com
by Copenhagen INK ·
David Kenny wants to remake Weather as a data platform with a media business model. That means convincing marketers forecasts are a strong signal of consumer behavior.
Via digiday,com
Tags: media
Copenhagen INK
Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.
by Copenhagen INK · Published 07/03/2013
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