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Time Inc. Automates Print Ad Sales; Dynamic Ads On-Demand

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wHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Automating Print Time Inc. is bringing more automation to its print sales. Its approach, developed in part by MediaMath, functions almost identically to Time’s digital ad sales process. Target is the first brand to trial the offering, Ad Age reports. “Our overall strategy is… Continue reading »
Via: AdExchanger

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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