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How ABC News Drove Mobile Video Engagement On Election Night

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On election night, ABC News wanted to engage users with breaking news via its app, but it didn’t want to overwhelm them. Among its updates, ABC News wanted to point users to video content. For the ABC News mobile app, pre-roll video ads drive the most revenue. Thanks to ABC Unified, which sells TV and […]
Via: AdExchanger

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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