Engaging LG website
One of my colleagues sent me this link today: www.joy-lggm730.com/sg – it’s the local website LG uses to promote their gm730 handset here in Singapore. The website is actually very engaging, with small advergames linking the key features of the phone with the gaming experience.
LG is driving traffic to the website mainly through MSN half banners. I think the website and campaign is a breath of fresh air looking at this category’s digital platforms and ads.
Go check it out for yourself at www.joy-lggm730.com/sg
