Copenhagen INK

Ad Verifiers Aim ‘Surgical Strikes’ Against Bots

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In the past week, Integral Ad Science and DoubleVerify – two companies whose aim is to ensure that brand advertisers get the kind of exposure and inventory they expect – unveiled their respective tools designed to limit, if not eliminate, the waste caused by fraudulent traffic – namely “bots.” The new tools, as outlined by […]
Via: AdExchanger

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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