Mobile Ads And Location: Geofences Aren’t The Whole Answer

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Khoa Pham, product and data analyst at PlaceIQ. Location, location, location. It’s a very complex creature. From the Mercator projection to the development of the first GPS, the representation of […]
Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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