Tackling the Identity Challenge: An interview with Carol Starr, Rubicon Project
Speaking exclusively to ExchangeWire, Carol Starr (pictured below), managing director – Northern Europe at Rubicon Project, details the identity challenge facing publishers and ad tech alike, along with the strategies which can be used to overcome these using presently-available solutions.
How can independent ad tech players outside of the walled gardens overcome restrictions on tracking caused by ITP and regulatory judgement?
With regard to browsers that block third party cookies, there are few options:
– For publishers who use Prebid as their header […]
The post Tackling the Identity Challenge: An interview with Carol Starr, Rubicon Project appeared first on ExchangeWire.com.
