CCPA Compliance Framework Released for Public Comment; Rubicon Project Acquires RTK.io

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB & IAB Tech Lab release CCPA Compliance Framework for public comment; Rubicon Project acquires RTK.io; Broadsign and AdQuick announce partnership; Merkle combines digital and customer analytics; and CMO Council publishes customer loyalty study.
IAB & IAB Tech Lab release CCPA Compliance Framework for public comment
IAB, the trade association for the digital media and marketing industries, and its affiliated […]

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.