Copenhagen INK

Heads Up, App Publishers: DSPs Are Starting To Require App-Ads.Txt Files

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After a slowish start, App.ads.txt adoption is surging, but there’s still an enormous longtail of apps that shrug their collective shoulders at the industry spec designed to cut down on app ad fraud. App-ads.txt is an IAB Tech Lab initiative that involves app publishers providing text files listing the ad networks and other sources that… Continue reading »

The post Heads Up, App Publishers: DSPs Are Starting To Require App-Ads.Txt Files appeared first on AdExchanger.


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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.