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UK Viewability Reaches Over 70% for the First Time; ADmantX Boosts its Brand Care Offering

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: UK viewability reaches over 70% for the first time; ADmantX boosts its brand care offering; 1plusX expands into France; Outbrain Integrates with Google Display & Video 360; and Xandr launches selling platform: Xandr Monetize.
UK viewability reaches over 70% for the first time
Integral Ad Science (IAS), a global market leader in digital ad verification, has released its Media Quality […]

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Via ExchangeWire

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.