Demystifying Programmatic Audio: Q&A with Pierre Naggar, AdsWizz
Pierre Naggar (pictured below), SVP of global demand at AdsWizz, joins ExchangeWire to debunk some of the myths around audio, taking a deep dive into programmatic, and outlining how audio advertising isn’t simply another digital format, but rather, a true brand differentiator in this new era of audio streaming.
1. What is the state of the audio advertising industry?
The proliferation of podcasts, the growing use of smart speakers, and the popularity of streaming services has brought voice to the forefront of […]
The post Demystifying Programmatic Audio: Q&A with Pierre Naggar, AdsWizz appeared first on ExchangeWire.com.
