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PubMatic Receives Compliance Certification for IAB Tech Lab’s Open Measurement SDK

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Premium digital technology company, PubMatic, has announced that it has achieved certification for IAB Tech Lab’s Open Measurement SDK Integration Validation Compliance (IVC) for Display ad formats. By supporting this initiative, PubMatic will help drive improved in-app viewability and verification to ensure quality and trust in this growing channel. This certification comes in the midst of PubMatic’s continued commitment to enforcing industry quality and transparency initiatives, such as the IAB Tech Lab’s App-ads.txt specification, Sellers.JSON and Supply Chain Object.
Open Measurement […]

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.